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<p class="p1">Consumers perceive a brand to be cooler when it suggests it’s true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving Texas A&M University.</p>
<p class="p1">However, the autonomous behavior of the brand needs to be contextually appropriate -- not over the top -- in order to be seen as cool as opposed to weird or rude, according to the paper published last week online and slated for the August edition of the Journal of Consumer Research.</p>

<p>A diverse class of students launched the Leadership Studies Minor this spring semester by completing <a href="http://www.colorado.edu/newtonleadershipchair/leadership-studies-minor-coursework/foundations-course">LEAD 1000: Becoming a Leader.</a> The newly created course serves as the foundation for the minor. Gordon Riggle, an accomplished leader in government, business and the military, as well as a long-time instructor of leadership courses on campus, taught the inaugural offering of LEAD 1000.</p>

<p>Scientists armed with a supercomputer and a vast trove of newly collected data on the body’s most potent “tumor suppressor” gene have created the best map yet of how the gene works, an accomplishment that could lead to new techniques for fighting cancers, which are adept at disabling the gene in order to thrive.</p>

<p>As part of Colorado Literacy Week, on Monday afternoon Lt. Governor Joe Garcia visited a highly successful program at Godsman Elementary School in Denver that promotes not only literacy, but <em>biliteracy</em> in Spanish and English. In partnership with the <a href="http://buenocenter.org/">CU-Boulder’s BUENO Center for Multicultural Education</a>, the school has fully integrated the <a href="http://literacysquared.org">Literacy Squared® model</a>. As a result, Godsman has achieved impressive reading and writing gains in both Spanish and English that have outpaced the district and the state.</p>

<p>Jet Propulsion Laboratory Director Charles Elachi and his senior management team will be on the University of Colorado Boulder campus May 22 to sign a memorandum of understanding with top university officials to continue and broaden a rich tradition of collaboration on space and Earth-science efforts going back nearly 50 years.</p>
<p>Elachi will sign the MOU May 22 with CU-Boulder Chancellor Philip P. DiStefano. Located in Pasadena, Calif., JPL is a federally funded research and development facility managed by the California Institute of Technology for NASA.</p>

<p>A University of Colorado Boulder physiology laboratory conducting research to improve locomotion for lower limb amputees, including military service veterans, is being featured nationally as part of 2014 Veterans Affairs Research Week May 19-23.</p>

<p>The University of Colorado Academic Progress Rate (APR) report based on information for the four year period between 2009-10 and 2012-13 was released by the NCAA Wednesday with those of all other Division I schools, with CU reporting record news for all 16 of its intercollegiate athletic programs in that time frame.</p>
<p>For the fourth consecutive year, the APR results are the highest in school history since the NCAA’s Academic Performance Program was introduced in 2003. To read the entire article, visit <a href="http://www.cubuffs.com/ViewArticle.dbml?DB_OEM_ID=600&ATCLID=209496061">www.cubuffs.com.</a></p>

<p>Lauren E. Cross graduates May 9 from CU-Boulder with a degree in political science and minor in economics, leaving her legacy with CU Student Government and the campus comedy improv group, Left Right Tim. A Colorado native, Cross sees herself sticking around Boulder for a little while before venturing to a place that offers a scene for politics as well as comedy.</p>

<p><span>A $500,000 gift from Phillips 66 will go toward the Leeds School’s Career Development Office</span><span>, which supports undergraduates by providing professional skills, career exploration and preparation, industry experiences and access to employer and alumni connections throughout the student experience.  </span></p>

<p>During two days of intensive airborne measurements, oil and gas operations in Colorado’s Front Range leaked nearly three times as much methane, a greenhouse gas, as predicted based on inventory estimates, and seven times as much benzene, a regulated air toxic. Emissions of other chemicals that contribute to summertime ozone pollution were about twice as high as estimates, according to the new paper, accepted for publication in the <a href="http://sites.agu.org/">American Geophysical Union</a>’s <em><a href="http://onlinelibrary.wiley.com/journal/10.1002/%28ISSN%292169-8996">Journal of Geophysical Research: Atmospheres</a></em>.</p>